Flatfile Branding: business logo design, brand sign, logotype
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Our main task in working with Flatfile was to renew a visual identity for the company. The purpose of the product is to help users gather disparate information together, so this idea is reflected in the logo. The animation shows how a clear picture is obtained from a muddy image — the platform itself works in the same way, which helps clients collect data.
Apart from this, the logo also contains the idea of ​​multiple files being put together. They are located one after the other and combined into one group. This order allows users to keep important information in a concentrated form.
We started developing a suitable metaphor with abstract forms, but in the process of communicating with our partners from Flatfile, our designers found the most suitable option that reflects the idea of ​​​​the product and satisfies the needs of the client. So we tried to create a clear, logical image that would also match the brand name.
