Adios: Case Study
We need more whimsy in our lives. Life is too short to not have fun. Share a sly smile with the ones who get it, a coded whisper to all the glorious people of the world. They’ll know it when they see it -- --- - .... . .-. / ..-. ..- -.-. -.- . .-. ...
Adios and Rogue Studio teamed up to re-think eCommerce, creating a brand that was built on surprise and delight. Adios hides vulgar messages in morse code.
The challenge was finding the balance between practical design and wild bold fun. We started by building a loud & eccentric brand to compliment the equally bold idea.
This is what we landed on 👇 👇👇
Adios is an absurdist lifestyle brand for Millennials & GenZ playing off an idea from World War II.Â
The design language for the Adios is a mixture of illustration and collage, creating an amalgamation of found art and custom illustration unlike any other streetwear brand.
Adios is a playful, eccentric, and secretly irreverent eCommerce brand. The whole goal of the brand is to hide the dirtiest messages in morse code so you don't go offending nana, now you can hide that $hit!
This tone of zone is represented through the Adios mascot Steve the Fournicorn. That is a four horned unicorn if you were unfamiliar. Steve is wildly uncouth and set the stage and tone for the entirety of the brand.
Adios
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From physical to digital our goal was to keep it weird and wonderful!
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Team:
Brand Design → Justin Vinalon
Creative Direction → Britton Stipetic
Development → Nathan Taylor
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