Purdue: The Persistent Pursuit Home Page

Also known as the "content hub", this microsite is the #1 place for Boilermaker stories. It features podcasts, videos & articles spanning several topics.

Problems this design solve:

• Unclear how to navigate the site or find specific topics or media types

• The story cards lacked consistency & context

• Hero section lacked context (category, media type or supporting copy)

How we improved the experience

• Introduced filtering functionality, to provide a clearway way to navigate stories

• Moved towards a dynamic content solution, making the hero more relevant depending on a users chosen selection

• Added additional copy for stories and heroes, to give users more story context