Tofudi Snack Cups
My recent passion-project for the fictitious food company, Tofudi.
I developed a brand identity and packaging for these protein-packed tofu custard snack cups. They come in a variety of flavors such as crunchy garlic, spicy chili oil, and sweet soy glaze. My aim was to create a visual identity which would be light and vibrant reflecting the voice of a healthy light protein packed snack.
I went for a fresh and modern take with a 90's inspired throwback with vibrant colors and imagery to highlight the ingredients and flavors. The end result was stand out branding and packaging which appeals to those looking for a tasty and healthy snack option.
art direction
brand identity
branding
food
illustration
logo
package design
vector illustration
visual communications
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Posted on
Jan 14, 2023
More by Kali Meadows View profile
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