House Party New Logo

The brand name, House Party, is a nod to the rich history of American cheese sauces and how it was originally marketed— as a “party fancy” food perfect for “glamorizing vegetables” in dishes like cheesy taters, bean casseroles and crock pot dips to serve to guests at house parties.

I designed the new logo and packaging to bring a sense of delight and be immediately memorable to consumers on grocery store shelves. The minimal illustration tells a big story— our cow mascot is ready to party, holding the cheesy dip and welcoming you into their home. Pulling from traditional dairy product packaging, the cow is a direct nod to consumers that we’re signaling dairy. However, the dairy-free and plant-based descriptors make it clear; this cow is free to party.

About House Party 

Based in Northern California, House Party makes cheesy sauces from vegetables– with a more nutritious label, allergy-free ingredient list and smaller environmental footprint in comparison to cheese sauce made from animals.