Sherwin Williams Refresh
The current Sherwin Williams logo is out of date for a few reasons, not least of which is the suggestion of pollution. I think they need a fresh, forward-looking visual identity. I still referenced the use of their initials on the paint can, as well as the idea of paint dripping. In addition, I thought adding the third primary color would be appropriate, and would add some flexibility to their marketing pieces.
brand
branding
design
freelance
graphic
identity
illustrator
logo
mark
missouri
paint
rebrand
sherwin williams
st louis
typographic
update
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Posted on
Feb 10, 2023
More by Andrea Maxwell View profile
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