Campbell Family Homes

Campbell Family Homes is an assisted living company that has been in business for over ten years. They are located in The Driftless Region, an area known for its unique landscape and organic farming. They wanted to make a harmonious looking logo, create brand collateral and convey their values to both residents and staff. We decided upon The Six Virtues of Campbell Family Homes: Respect, Independence, Ability, Goals, Unification and Honesty. Each heart segment woven into the center of the logo represents one of the six virtues. The trifold brochure features local photography I took while hiking in the area.