OZO Packaging — Single Origin

Updated bag design and label system for OZO Coffee.

Single origin coffees (beans sourced from the same farm and country) account for the widest range of SKUs within OZO's product line, and require a flexible visual system that allows customers to easily differentiate between different coffees on the shelf.

The system makes use of high contrast color combinations that are applied to a branded background pattern. All typography is set in Monotype's Futura Now.

Limited release products within this category are elevated with the use of a typographic badge and an alternate single color pattern.

The updated OZO bag features a matte black base with a subtle coffee plant pattern printed in gloss varnish. This dark canvas shifts the focus to the white informational text and colorful product labels.

Want to work together? Email me at dan@qrscreative.com!