Anfield Shop - Rebrand

Living in the United States, football is most commonly associated with the NFL. So for Americans to get the true football experience, there’s a bit of a disconnect in being a diehard when you live 4,000 miles away. Anfield Shop took their love of football, worked hard to earn a retail partnership agreement with Liverpool Football Club, and have made it their mission to be the best resource for LFC products for North America.

A Beacon For Reds Across The Pond

After becoming Official Retail Partners with the Liverpool Football Club for all of North America, Anfield Shop was tasked with creating its own distinct brand experience housed under the Liverpool FC guidelines. As they have grown over the last 10 years, as Official Licensees, Anfield Shop had to take a large leap into the future. Together, we strategized and amplified their core ideals to showcase themselves as a genuine, young, and nimble brand with classic influence. Through years of admiration, respect, and understanding as fans, they’ve proven that they are able to provide top-quality goods, made mindfully and ethically to keep the world a better place while providing an unmatched personalized LFC supporter experience.

Animation by Mike DiLuigi

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