Client

​​​​​​​Body Brand LLC is US based healthcare & wellness company with a 360-degree fitness training ecosystem for women*.

The audience:

- Identify as female;

- Age 18 - 40;

- Active, do not have to be convinced to a healthy lifestyle.

Research

Critical for us was understanding: how people cook, shop for groceries, and organise their days around diet. We spent a lot of time buried in the surveys done by the company during the months preceding the project and following vivid discussions on the company's Facebook group.

Face-to-face interviews were the next step. 

Synthesis

Working with Affinity Diagraming allowed us to synthesise findings in three types of users:

• Lonely Mother diet isolates her from the family, forcing them to cook differently for themselves;

• Busy Bee is always on the run and organises her meals in advance;

• Life-long Beginner on a permanent trial-and-fail path.

The MVP version focuses on two: Busy Bee and Life-long Beginner.

Opportunities & market differentiators

• The tool focuses on busy women and their needs, busy with careers, passions, kids, or all together. 

• Help to keep healthy habits in an easily accessible way using the best technologies, multiplatform experience & the best, simple UX.

• Multiplatform experience allows cooking with the tablet in the kitchen and taking groceries list on the mobile phone to the store. 

• Easy interactions mirror swiping recipes like cookbook pages, allowing easy access to multiple recipes simultaneously when preparing food for a week.

• Cooking Mode allows for keeping the device safe from food and water splashes.

Cooking mode

Typography & colours

Mobile screens

Team

Katarzyna Niewczas - UX Research & Strategy

Lusine Ter-Petrosyan - UI Design

Digital Nomad Agency - Development

Contact us to learn more: katarzyna.niewczas.ux@gmail.com

or book a free consultation: BOOK

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