E-Commerce Fashion App Design / Store

Main metrics for an e-commerce fashion brand store include conversion rate, average order value, customer acquisition cost, customer lifetime value, and retention rate. Conversion rate is the percentage of website visitors who make a purchase. Average order value is the average amount spent by a customer per order. Customer acquisition cost is the total cost of acquiring new customers, including advertising and marketing expenses.

Customer lifetime value is the total revenue generated by a customer over the course of their relationship with the brand. Retention rate is the percentage of customers who return to make repeat purchases. These metrics help e-commerce businesses understand the health of their business and identify areas for growth and improvement.

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