Good & Gold - Work Page
Overview
Good & Gold wanted to redesign their work page to improve engagement and increase conversions. The agency's work page is the highest converting page on their website, so it was important to design a page that was highly engaging and visually appealing. G&G also wanted to incorporate scrolling animation and interaction to make the page more dynamic.
Goals
Increase engagement
Increase conversions
Incorporate scrolling animation and interaction to make the page more dynamic
Create an engaging and visually appealing pitch deck for prospects, showcasing the agency's capabilities, success stories, and unique value proposition in a dynamic and interactive format.
Research
We conducted research to identify best practices for designing a highly engaging and converting work page. We reviewed the work pages of other marketing agencies and websites with high engagement rates, looking for common design elements and user behaviors.
Design
Based on our research, we designed the new work page with several key elements:
Dynamic scrolling animation: The page uses scrolling animation to create a dynamic and engaging user experience. As the user scrolls down the page, different sections of content animate into view, adding visual interest and helping to tell the agency's story.
Clear calls-to-action: The layout prominently features calls-to-action (CTAs) throughout the page, making it easy for users to contact the agency or request a quote. The CTAs are designed to stand out and grab the user's attention.
Engaging visuals: The new work page features high-quality visuals that showcase the agency's work and highlight the value they provide to clients. The visuals are designed to be eye-catching and memorable.
Case studies: We included case studies that highlight the agency's success stories and showcase their capabilities. The case studies are presented in a visually appealing format that's easy to read and digest.
Results
After launching the new work page, Good & Gold observed a significant increase in engagement and conversions, resulting in a more effective sales process. The new work page helped reduce the bounce rate, indicating that prospects were more likely to stay on the page and explore the agency's work and capabilities. The page's conversion rate also increased, indicating that more prospects were taking action as a result of visiting the page, such as requesting a quote or contacting the agency. The visually engaging and interactive format of the new work page has helped the agency make a strong first impression on prospects, showcasing their expertise and unique value proposition in a way that resonates with potential clients. Overall, the new work page has proven to be a valuable tool for the agency in their efforts to attract and convert new business.
