Macy's Flower Show

We got to work with Macy's!

Welcome to the new look for the 2023 Flower Show held in NYC. We were tasked with creating a fully custom logo to help make the show feel refreshed and highlight this unique experience that features flowers, design, fashion and more at the show. Hats off to Paulina Almira who handled the amazing illustrations and to the one of the best creative directors I’ve had a chance to work with: Tanner Glaves. This team created something special and I can’t wait to see how it looks live in a few weeks!

Steve Wolf
Brand identity designer and illustrator.

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