Shield+

Creating a positive impact beyond protection

Challenge

How do we promote the brand’s advocacy and maximize engagement with the Shield+ community through a Sustainability Advocate?

Client

Universal Robina Corporation Agri-Industrial Group

Scope

Brand Ambassador, Digital Campaign, Collaterals and Billboard Design, Photoshoot

About the Brand

Shield+ is a naturally-sourced ethyl alcohol that is proudly Filipino-grown and Filipino-made by Universal Robina Corporation Agro-Industrial Group. Beyond killing germs, Shield+ also goes further in promoting protection as it is made sustainable using renewable sugarcanes grown and harvested by Filipino farmers.

Connecting with the community beyond social media

Shield+ tapped host and youth advocate, Robi Domingo, as the brand’s Sustainability Advocate who can connect and empower their audience in going beyond protection. With his presence on social media, Shield+ wanted to utilize platforms where Robi could share his values and advocacy on sustainable health with more Filipinos.

Aside from utilizing Robi as the face of Shield+, we went beyond our usual content on social media by launching campaigns where the audience can directly engage with Robi in virtual events to learn more about his role as a Sustainability Advocate.

Influencing more advocates for protection

As an admired public figure, Robi Domingo’s role as a Sustainability Advocate helped Shield+ spread the value of actively protecting yourself and others in the new normal. By going beyond social media platforms, we helped Shield+ connect with their community through Robi in campaigns that allowed the audience to participate in advocating for better protection and sustainability.

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