Lens: Live from the Graveyard
An unchosen identity direction for Lens, a digital publication.
This visual world emphasizes the flow state within and between creatives. A custom logotype made up of connecting letterforms reinforces the idea of connection and collaboration. Free-flowing lines and hand-drawn elements work together to emanate spontaneity, authenticity, and free expression. Textured lines, circles, and icons mimic handwritten notes prevalent in WIP stages.
Not everything one creates will make it past the finish line, and that’s okay. The journey should be a safe haven for creatives to explore and push the envelope.
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Rogue Team:
Jackie Kao - Brand Lead / Design / Illustration
Calvin Smith - Web Design Lead
Britton Stipetic - Creative Direction
brand design
branding
creator economy
custom type
identity system
illustration
layout
logo
mag
merch
online magazine
ooh
print
social media
system
textures
ui
web
web design
website
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Posted on
Mar 30, 2023
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