Captains' Series package design concept

Celebrating the proud legacy of the NHL’s Toronto Maple Leafs, Conceptual wine company Maple Leaf Vineyards has a lineup of wines paying homage to each of the team’s captains - the latest being the 25th Captain, #91, John Tavares.

I was challenged to focus on texture for this conceptual project. The grit of the typography and illustration was inspired by well-skated on ice, while the silver embossed accents are inspired by jersey trim, symbolism, and the storied legacy of the Original Six hockey team from the 6ix.

Labels would be printed on a subtly textured paper to represent snow — just as the Leafs’ colours are meant to symbolize snow and sky.

The project began with a pencil illustration (above) that was then digitized (below).

Enter your text here...If you like the base design, you can purchase it on merchandise on my Redbubble store.