#68 Ragú
Country: United States
Industry: Food and beverage
About: Ragú is an American brand of italian-style sauces and condiments. Assunta Cantisano and her husband Giovanni founded the Ragu Packing Company in their home in Rochester, New York, in 1937, making spaghetti sauce in their basement and selling it on their front porch. They later expanded to an entire factory.
Words: homemade, saucy, family
Strategy: this brand didn’t need a full redesign, so I decided to refresh the font with more sensual curves and play around with curves for a spicy line of Ragú sauce. This is the result: devilish playful and delicious.
logo ragú.jpg
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brand design
branding
daily 100
daily 100 challenge
design
graphic design
logo
logo design
logo identity
pasta sauce
playful
ragú
rebrand
rebranding
sauce
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Posted on
Apr 7, 2023
More by Camilla Menin View profile
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