ZOOST — Visual Identity
Balancing your buzz for unforgettable moments
Here's the visual identity at a glance. Full case study is live on my site!
In the process of choosing colors for packaging, I began exploring narratives for the four flavors. Each had a unique set of traits and hobbies.
Primary colors are pulled from raw ingredients while secondary colors are inspired by the different environments of each persona. There’s a flavor for everyone–whether you wind down to good company at the beach or hustle away to binaural beats on your next side hustle.
art direction
beverage
branding
drink
fruits
hard seltzer
icon
identity
ingredients
logo
logomark
mindful
minimal
natural
shapes
startup
summer
type
visual identity
zen
View all tags
Posted on
Apr 4, 2023
More by Jackie Kao View profile
Like