ZOOST — Social Posts
When crafting a visual identity, I like to personify a brand. If ZOOST was a breathing and walking soul, they would be a mindful adventurer. One who lives in the moment and approaches situations with an open mind and heart.
The biggest visual challenge was achieving a balance of mindfulness and playfulness. An abundance of negative space allows for a clear mind, and organized lines that are used to organize information represent the importance of rules that structure our lives. These minimal elements are juxtaposed with the boldness of lively shapes and contrasting colors.
art direction
balance
beverage
branding
colors
drink
exploration
instagram
layout
meditation
mindful
minimal
motion
nature
post
seltzer
social
social media
venn diagram
visual identity
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Posted on
Apr 10, 2023
More by Jackie Kao View profile
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