Mineral

Final logo for an amazing upcoming resort & spa near by Canada capital Ottawa. It was a big pleasure to work with guys who put all of their hearts into their project to built a unique place where people could reset them selves and reconnect with a nature. Mineral it’s all about being organic, flowly and energetic.

We explored couple of different options, starting from thinner signature style to really thicker and iconic lettering. We found a middle size. Logo is going to be used in really different situations, it has to be really functional in “real life” and stand out really well. Also I tried to keep it really unique and effortless.

Stand alone "M" logo mark and exploration process

I had an idea to explore alternative “M” stand alone logo mark which would be more monumental and even more iconic but at the same time conncected with an orginal lettering.