Sooth Website Design

Trust. Energy. Sophistication.

These were some of the words that directed the website and UI design for Sooth, a proprietary search engine tailored to the needs of scholars and knowledge professionals. We were tasked with laying the visual style and groundwork that paired with the existing logo and guided Sooth’s development team into implementation.

The outcome yielded a series of evocative headlines and brand messaging, new brand fonts and colors, custom artworks, custom icon set, and high-fidelity mockups for the marketing website and product design.