Innom – Identity Illustrations

Together with TRY Design, I was involved in developing a new identity for the new Norwegian convenience store "Innom".

My task was to create illustrations and animations for the identity, while Håvard Bergo and Sunniva Grolid were the lead designers for the concept, identity, and environmental design.

The illustrations were intended as an expanded toolbox for the already colorful and playful identity that had been developed. But they were not only meant to be eye candy, but also to serve as helpful and informative illustrations for some of Innom's unique features, such as weighing your own fruit or pressing your own juice.

Once the illustrations were complete, we also took the opportunity to animate some of them in a classic frame-by-frame style (12 fps) to ensure that the characters retained their organic and unique expression even in motion.

Innom in media:

https://the-brandidentity.com/project/try-design-create-a-fresh-and-playful-look-for-oslos-grocery-store-kiosk-bakery-hybrid-innom

Credits:

Illustration – Jonathan Averstedt

Animation – Jonathan Averstedt

Art Direction – Håvard Bergo, Sunniva Grolid

Brand Photo – Pernille Münster