Branding for a small, mobile artisan coffee business operating around the city of Lincoln. The primary brand idea utilised a simplistic representation of the arabica coffee plant in a traditional laurel style logo form centered around a strong logotype.

Premium Logo Variation

Two main colourways were developed, with the grey colourway as the primary and the gold for more premium products.

Brand Assets & Executions

Assets used throughout supporting imagery to strengthen brand recognition and build familiarity.

Packaging Design

Example coffee bag designs