#84 Caloi
Country: Brazil
Industry: bicycles
About: CALOI is a major Brazilian manufacturer of bicycles and bicycle equipment, along with motorized cycles like the past Mobilette models, based in SÄo Paolo. In the 1960s, Caloi achieved some popularity, producing folding bicycles. Caloi was founded in 1898 by Italian immigrant Luigi Caloi. Mission: Creating the best riding experience for every cyclist, leading the bike world and being the preferred business partner across every channel we serve.
Motto: âWE MOVE PEOPLE FOR A BETTER WORLDâ
Words: bold; inspiring; bike
Strategy: turn the first two letters of CALOI into an abstract bike through the intersection of simple straight lines. The motto âwe move people for a better worldâ, placed around the brand name, reinforces the circularity of the brand symbol - the bike tire.
