TrueCar is a digital automotive marketplace helping car shoppers control the car-buying journey with custom research tools. TrueCar lets you shop new & used cars, sell your car, and find all the vehicle information to make your next purchase.

Project Overview

TrueCar reached out to Houston to refresh their large marketing email suite to reflect the new brand and position their team to innovate more quickly and with greater flexibility than before. TrueCar needed a comprehensive, modular email system designed and implemented to coincide with their new brand relaunch along with ongoing strategy, testing, design, and implementation support. ‍

OUR SOLUTION

• Redesigned email design system and style guide supporting 30+ base templates with flexible components and variants.

• HTML/CSS build and implementation of the new component library.

• Comprehensive email audit and segmentation analysis to create a user journey map and uncover new engagement opportunities.

• Ongoing strategy, testing, and design support.

Do you have a critical design mission? Reach out at missioncontrol@withhouston.com.