The Brand

Chinese Tiger Society is a concept tiger preservation society, dedicated in their mission to protect and preserve tigers and their habitats.

This is also a design I used for my university module.

Poster

My poster aims to gain support for the protection of tigers, with a tagline that reads "Protect the stripes, secure their future.

For the design, I drew inspiration from traditional card cutouts used for shadow puppets. Initially, I included hand-drawn silhouettes of tigers and tall grass, but upon reflection, I realised that these symbols made the design overly complicated. I decided to simplify the design and let the logo and bold colors attract the viewer's attention.

Exhibit stand

I designed an exhibit stand with the purpose of gathering signatures for a petition to protect tigers from poaching. To enhance the visual impact, I extended the scenery and incorporated simple tag lines into the design. The result is an eye-catching exhibit that effectively communicates the importance of protecting tigers and encourages attendees to take action by signing the petition.

Social Post

This is the social media posts I created for the Chinese Tiger Society's Instagram page. The interplay of light and deep purple shades perfectly complements the earthy tones of the photography.

Flags

I created a series of flag designs to raise awareness of the Chinese Tiger Society's mission. These flags were designed in accordance with the Society's brand guidelines to ensure they align with their overall brand identity. The flags serve as a visual representation of the Society's mission, providing a powerful and impactful way to generate interest and support for their cause.