Bike builder - e-commerce experience for bike size, and color

Here's a concept online bike configurator for Specialized Bikes. As I was browsing some of the new Stumpjumpers I wanted to see what it could look like if they had a more modernized, clean design for the configurator.

In this version, customers can easily select a size (confusing on the current site), select a color, and option to pick up the bike at a local bike shop that could assemble it for them. The bike's design should do the talking, so I wanted to give it a clean space to do so.

If you need a refreshed e-commerce experience, let's chat! hi@sethrichardsondesign.com

Learn more about my work on my website: sethrichardsondesign.com