Say hello to Skye

Skye is CarMax's virtual assistant, who will help you along your car buying journey. Whether it's researching vehicles, booking test drives, or just asking how it all works. Skye is here to help.

Here is the hidden meaning behind the symbol.

Since Skye is starting as a chatbot we wanted to start out with one of the universal symbols for communication and speech. We also gave a nod to our automotive heritage with the part of the car you use to look around in traffic; the side mirror. The entire shape is a looping track that never ends but instead loops under and over itself.

Horizontal lockup

Vertical lockup