DOTD (Visual Identity)
Brand Identity | Graphic Design
We were commissioned to build an event brand identity for five-time Grammy nominated producer and DJ deadmau5. The artist had taken on the trademark for “Day Of The deadmau5”, which would become an annual show centred around the festivities of “Dia De Muertos” in early November.
Once the marques and typography had been established by our creative team, we were set the challenge of designing the artwork for this first event, as well as looking at ways to take the concept to every part of the campaign.
Photography Credit: Leah Sems
See the full project on: Behance
