The State of Influencer Theory
According to Geoff Livingston, author of “Welcome to the Fifth Estate,” the discussion about what influence is has been ongoing since the social web first began.
To illustrate his findings, Livingston partnered with JESS3 to visualize the State of Influencer Theory through a dynamic infographic that outlines the different phases Influencer Theory on the Social Web has taken over the last ten years, from Malcom Gladwell’s Tipping Point in 2000 to the current movement: Leaderboards.
data visualization
geoff livingston
hand drawn
illustration
influence
influencer theory
infographic
jess3
lady gaga
social media
zoetica
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Posted on
Jul 15, 2011
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