🍀 New Blog by Probo Design team on Conducting User Research

How to conduct effective user research for your tech start-up?

Last year has seen Probo grow from a mere hundred to a family of 5 million users. This meant that our tech systems had to adapt, scale, and become robust.

We wanted to understand the change in users’ needs, the usability of the app, and how users’ behaviours have been shaped over the course of Probo’s journey.

Insights like these are very hard to collate by virtual or unmoderated user studies. So, the design team had a round table discussion, brainstormed ideas, debated, and came to the conclusion of hosting our users for a deep talk.

Read how we conducted the user study.

Written by Paras Dalal, Product Designer at Probo.

Posted on May 15, 2023

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