The reimagining of International Development Company LLC (IDC)’snew website from the ground up.

The client wanted to redesign their website as it really wanted to showcase their latest success and new services & ventures in a more defined way making sure that the website was to improve user experience, increase engagement and attract new customers.

I began by conducting a thorough analysis of the current website, identifying areas that needed improvement while reviewing the website's target audience, competitors, and industry best practices to develop a design strategy that aligns with IDC UAE's business goals.

Information Architecture

The website has a clear hierarchy of information, with the most important and frequently accessed information placed prominently on the homepage and easily accessible through the main navigation menu.