adidas NHL Sport '22

Using elements from the game, I identified some key markers to use as a thread throughout this collection: 1 FZ Hood, 1 SS Tee, and 1 LS Tee complete this set.

The lines on the ice and boards bring a visually pleasing pop of color to the game, and I wanted the designs to maintain that aesthetic. This theme is consistent throughout the designs and utilizes team colors to create a connection with fans. When the text is larger, I kept it as an outline to minimize ink coverage. The Original Six teams had this aspect emphasized in their designs, while the remaining teams featured their established date.

In addition to these elements, a subtle pattern was added to each design, along with thinner lined drop shadows on the main SS design.