Nation On Vacation

We tagged this travel event as the biggest travel sale on Flipkart, truly one of its kind, for the travel category. We adopted a Summer theme and storyline to nudge users to plan their dream holidays. The tone of voice & communication also followed a summer theme along with airport/travel related keywords to recreate a vacation feeling.

To deliver an event of this scale, we created fresh creatives each day till the end of the sale. We had a complete revamp across the homepage, travel landing page, push notifications, emailers & WhatsApp as per this theme. Keeping up with the current trends, a mix of 2D & 3D Illustrations was used across the travel page and touch points.

We got an overwhelmingly positive feedback on the page and our scroll rate improved by almost 10% during the sale.

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