Switchboard Website
Leading data automation platform Switchboard helps companies make better business decisions by reducing the resources needed to build large-scale analytics. The company recently called on FINAO to level up its digital presence and user experiences.
The legacy Switchboard brand wasn’t reflecting the growth and maturity of the organization. A restrictive color palette and limited data visualization resulted in a typography-driven creative approach that made the service offering difficult for customers to understand. FINAO was tasked with creating the next evolution of the brand and a new website that speaks clearly to the target audience, provides a fresh and compelling experience and demonstrates Switchboard’s enterprise solution for data automation.
