Blue Cross Blue Shield Greeting Card Illustration

Recently I had the opportunity to illustrate a series of greeting cards for Blue Cross Blue Shield of Tennessee. For this design, we pulled inspiration from the illustration style I used in The Torch magazine cover. Since the main target audience is elderly or unable to travel frequently, we wanted the card to bring the beauty and joys of Tennessee to recipient's homes. The smoke from the cabin chimney houses a whimsical illustration of the Great Smokey Mountains of East Tennessee.