Lilt micro-branding

Sometimes I help clients with a quick "micro-branding" project. If I'm already working with them and have done a lot of the brand research, I'll spend a day or two coming up with a quick logo that works for their needs in the app I am designing for them. That's what I did for Lilt.
Lilt means the subtle rise of intonation at the end of a word. The angle of the letterforms is meant to reflect that.

Posted on Aug 20, 2015

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