"Good design is good business." -Thomas J. Watson, Jr.

"Good design is good business." -Thomas J. Watson, Jr.

Script is made in the style of Paul Rand, used on IBM Film Ribbon packaging in the mid-1960s, among other brilliant designs.

The Austin IBM Design studio has their own neon sign, so this is my first stab at imagining what a neon sign for the IBM Studio in Astor Place, NYC might look like.

(Colophon: typeface is Warehouse Gothic, made by me, available for free at http://fourthfloorfoundry.com/warehouse.html)