Kinyet | Logo and Brand Identity

The Problem

Although already having established her own personal brand, Kinyet Fincher wanted her new site to accommodate more than just her voice. She also needed a series of advertising assets to promote the site before launch.

The Solution

We created a logo and brand identity suited for the NFT/Metaverse space that didn't include any personal elements that would link the site to Kinyet Fincher alone. We also created a series of web-friendly advertising banners that could easily be deployed in an Instagram, Facebook, or Google advertising campaign.

The eye-catching pink and purple gradient and typography convey a sense of futurism. The icon itself is a play on perspectives. In 2D, it's a hexagon, in 3D, a cube. Combined with the minimal cursor, these elements represent a transition from Web 2.0 to 3.0.

We needed to show the client how the color scheme and our design decisions would match the eventual launch of her education platform. Pictured above is an example of how the education platform's mobile app could take shape.

In the billboard mockup above, we showcase an evolution from the world of dial-up (cursor on the left) to the world of NFTs and cryptocurrency (Kinyet logo on the right).

Our color scheme wasn't purple solely for the sake of futurism, purple also has calming and creativity-inducing effects. Given that Kinyet is an education platform focusing on NFT art, evoking these feelings was critical.