MATCHDAY: The NFT tokens
The culmination of branding lies in the product itself
For a prime user experience, it is essential to properly incorporate branding guidelines into the medium used by customers to purchase a product, such as a marketplace. Yet, the moment of truth for customer satisfaction and brand loyalty happens during the interaction with the actual product—and, yes, that includes unpacking it, even if virtually.
Our Branding Team provided the players’ cards with a three-layered design for maximal brand cohesion and appeal: a first containing the card information, a second showcasing the player, and a third featuring the background. Each layer is a reflection of the overall branding, from the typeface to the recognizable effects applied to the players’ pictures, and the distinctive patterns using the color palette.
The same level of detail applies to the cards’ digital packages. We designed the booster packs in a way that, within the platform, every player is perceived as a member of Team Matchday in their kit.
