Gutsy Brand Identity

Gutsy, a company dedicated to empowering individuals to take control of their healthcare, has entrusted us with the exciting task of designing their brand identity. With their powerful motto, "Welcome to Gutsy, where you can be brave and fearless about your healthcare," we aim to create a brand identity that embodies the essence of courage and empowers individuals to make choices regarding their well-being. We envisioned a bold, dynamic logo that captures the spirit of bravery, utilizing strong typography and an impactful color palette.

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