EVOLUS: Brand application
A brand refresh that thrives in every environment
Refreshing a brand involves updating or revitalizing visual and communication elements of a brand's identity to ensure its continued relevance, attractiveness, and alignment with current market trends and audience preferences.
To achieve this, a brand needs to project its new positioning across as many industry-relevant channels as possible. For Evolus, our Branding Team designed an array of merchandise associated with wellness, including sports bottles, grocery bags, and hair ties.
While branded accessories can only extend so far, we also created brand assets visible to the masses: billboards, advertising panels, and delivery vans. With its rebranded symbol and derived motives, contrasting typefaces, and coral-infused primary color palette, Evolus now has the potential to reinforce its brand presence and attract new clients wherever they may be.
