Production design Illustration - TV Commercial

The objective of the project was to craft an interior view of an apartment set design imbued with a cozy rustic ambiance. The aim was to present an apartment that exuded a lived-in vibe, embracing a touch of delightful imperfection. The production designer sought our expertise to craft illustrations as the initial 3D renders appeared overly sleek and pristine.

In a seamless collaboration, we brought these illustrations to life by utilizing a foundational SketchUp model complemented by Photoshop. This allowed us to intricately detail linework and textures, achieving the desired warm and inviting aesthetic.