Introduction

In this case study, I will explore the redesign concept of Expedia's mobile app. The primary goal of this project was to enhance user experience, streamline navigation, and simplify the flight search and booking process. The redesign aimed to create an intuitive, efficient, and visually appealing app that provides users with a seamless travel planning experience.

Search ready homepage

The new homepage design focused on delivering a visually engaging and informative introduction to the app. Key features of the redesign include:

• Hero Section: A captivating hero image displaying iconic travel destinations, invoking wanderlust and excitement.

• Prominent Search Bar: A central search bar with dynamic placeholder text that prompts users to start their journey instantly.

• Simplified Call-to-Action: Clear and concise call-to-action buttons for quick access to flight, hotel, car rental, and activities searches.

Simple & intuitive search inputs

To improve usability and minimize user effort, the search inputs are built around efficiency and simplicity. Removing tabs and including a calendar auto detecting one-way and return flights based on the users clicks.

Revamped navigation bar

The navigation bar was restructured for better clarity and smoother navigation:

• Home Tab: Instant access to the homepage.

• Wishlists Tab: A dedicated space for users to save and organize their dream destinations.

• Trips Tab: A consolidated view of all travel bookings, itineraries, and trip details.

• Notifications Tab: Alerts and updates related to bookings, deals, and travel information.

• Profile Tab: Personalized user profile, including account settings and preferences.

All new flight search result

The flight search results page was redesigned to simplify the presentation of complex data:

• Streamlined Layout: Clear and structured presentation of flight options, with concise information on departure and arrival times, airlines, and layovers.

• Sort and Filter: Enhanced sorting and filtering options, allowing users to tailor results based on price, duration, and other preferences.

Price Calendar

A comprehensive price calendar allowing users to search for best prices in 2 months.

Dedicated and Detailed Flight Page

The flight detail page was revamped to provide comprehensive information while ensuring readability:

• Key Details: Important flight details such as departure and arrival terminals, gate numbers, and baggage information are highlighted.

• Price Breakdown: Transparent cost breakdown including fare, taxes, and fees, empowering users to understand pricing.

All-New Trips Page

The Trips page was reinvented to centralize trip management:

• Upcoming Trips: A chronological list of upcoming trips with one-tap access to detailed itineraries.

• Itinerary Overview: Summarized itinerary including flights, accommodations, and activities for quick reference.

• Real-time Updates: Push notifications for gate changes, delays, and other

  travel-related updates.

The redesigned Expedia app achieves a balance between aesthetics and functionality, offering users an enhanced travel planning experience. The new homepage, simplified search inputs, revamped navigation bar, improved flight search results, detailed flight detail page, and all-new Trips page collectively contribute to a seamless, intuitive, and efficient user journey. This redesign is expected to result in increased user engagement, improved customer satisfaction, and ultimately, higher conversion rates for bookings.