Stonehearst Asylum - editorial design
STONEHEARST ASYLUM
The inspiration for book design comes from the movie Stonehearst Asylum, directed by Brad Anderson. The movie was released on October 24th, 2014 and it was inspired by the short story "The System of Doctor Tarr and Professor Fether" by Edgar Allan Poe. Main goal was to design a book from a perspective of a „lunatic“ as a continiues dialog with no time relevance. The textual part that refers to “lunatics” is presented in non conventional way while those “normal” are presented as “lunatics”. In other words, the whole logic of showing people as well as reading a book is reversed. Each character was assigned a different font while the characters of Dr. Newgate and Eliza are in the same font, but a different font style. Their relationship is the most important in the whole movie, so they themselves are highlighted / treated differently from the rest of the people.
The book was exhibited as a part of Zagreb Design Week in 2021, DA! festival in 2022 as well as The Exhibition of Croatian Design 21/22 in 2023.
