Measure 2.0 Profiles

We're about to release the first stages of a complete redesign of our audience measurement tool and wanted to share the before and after of our property profiles.

Our goal was to make discovery of data much easier through a single-page app (the View Detail buttons open on-page sheets) as well as retool how we display different audience characteristics.

This design also informed / kickstarted our new internal design language and framework, which we'll also be sharing more of in the near future.