Matchday: Kicking it off with a versatile pitch deck
More than a customer base: a global community
A brand must reflect the inner core values that characterize it. Yet, it must also integrate the qualities of its target audience; only then will the latter evolve into a community that resonates and identifies itself with the brand, while growing alongside.
Every business must therefore ask itself: "What is it that defines users who engage with our brand, and how can we make their identity an integral part of us?". When going through this process with Matchday, our Branding Team insured that the pitch deck's design matched those very attributes: passion, dynamism, freshness, novelty.
With vibrant shades, intricate patterns, iconic images of players, crisp and intuitive statistical insights, and fervent visual elements, we gave our all to convey both the essence of Matchday and, perhaps more importantly, of its global community.
