Cardinal (YC W23) zero-to-one product design MVP

Cardinal (YC W23) zero-to-one product design MVP

Cardinal was accepted into Y Combinator's Winter 2023 batch for creating a product that would allow teams to more easily see the impact of their work—enabling informed decision-making. We set out to help them create a distinctive brand identity, website, and a compelling MVP product to lay the foundational groundwork to allow Cardinal and its users to scale.

Cardinal was setting out to create a product that would be a one-stop-shop for teams to see their product's impact by offering a wide variety of integrations of third-party apps that would remain in sync. Teams could use the data from these integrations and the power of Cardinal’s dynamic documents to see exactly what impact their product was having, all in one place.

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