Generations United

DESIGN

The arrows represent the two generations coming together, with the top arrow brought-to-front to represent an "onward and upward" for future generational wealth to be passed on successfully and responsibly. This was a good exercise in minimalism, proving that The Cooper Studio can serve a wide variety of clients.

CONTEXT

Generations United is a wealth management brand that specifically helps older generations pass down their wealth to their children or grandchildren. But its more than money, its the lessons and life stories that are more important to pass down. That is their legacy, not the money. Generations United helps their clients navigate that situation, creating a heritage based on humanity, not money.

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Or check out more work: www.thecooperstudio.co