Gem City Bison Identity
Client: Gem City Bison Baseball Club
Goals: To craft an authentic team brand for a Laramie, Wyoming college summer baseball squad that: Embodies the local essence, gains community love, ignites fan passion, draws valuable partnerships, radiates the playful flair of the Savannah Bananas.
CRAFTING A BRAND FULL OF FUN
Starting with an electric brand session, we delved into their project. In a dynamic session, we mapped goals, audience, desired voice, and brand attributes.
APPROACHABLE: FRIENDLY & WELCOMING
No shying away from bison here! The brand and mascot will shine with an irresistible charm, beckoning all to partake in the festivities. Drawing inspiration from the American Plains Bison, we will distill the essence of the iconic West. Picture the bison's shaggy summer coat—a perfect fit for our baseball spirit. Typography will hark back to Victorian architecture and an All-American script, echoing local flair. And yes, thanks to Laramie's Hollywood connections, our bison will boast a dash of cinematic stardom.
CREATING AN IMPACT
The Bison brand was to embody strength and influence, mirroring the organization's potential community impact and the Rocky Mountains' grandeur. Through bold typography, vibrant illustrations, and striking color interplays, we wanted to amplify its authoritative and impactful presence.
SOME RIDICULOUS FUN
This branding odyssey began with a daring concept: an unbelievably cool bison flaunting a head-turning mullet that electrifies the summer vibes. We wanted this bison character rocking a flowing mane and stylish Hollywood shades, The Bison brand was intended to burst with untamed energy, exuding vibrancy from the mascot character to the core identity.
Breathing Life into Gem City Bison marked the commencement of an exhilarating adventure. The collaborative synergy with our client and the privilege of collaborating alongside remarkably talented artists and creatives were beyond remarkable. The robust, playful, and delightfully outrageous brand opened a realm of opportunities for both our studio and our community.
